How to deal with the crisis of small and medium-si

2022-08-09
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How can small and medium-sized coating enterprises cope with the crisis in the depressed market

this year, the international crude oil price continued to rise, the price of raw materials rose, the export tax rebate rate was lowered, the housing market was depressed, traffic restrictions and other factors directly led to the cost rise of the coating industry. Mr. Liu, the head of China Resources paint market, told SouFun that the rapid growth of oil prices had led to a 30% or more increase in transportation costs. For example, Mr. Liu said, "our goods were transported by sea from Guangdong to Tianjin. They stole more than 20 cases. Originally, a standard container cost about 6000 yuan, but now it costs 10000 yuan."

according to insiders, the net profit of the coating industry is between 8% and 12%, and the cost rise this year is expensive at about 15%. Low prices and high costs make coating enterprises feel cold. According to Yuan Yi, general manager of dufangqi, many businesses in the 11 market have already made rational judgments. First of all, measures such as traffic restrictions in the early stage have indeed affected the sales of the market, and it will take some time to recover. In addition, the shrinkage of the real estate market and the financial crisis have directly affected consumers' purchasing sentiment, which has directly led to the shrinkage of the consumer market, especially the substantial reduction of low-end and middle-income consumer groups

with the shrinking market and the advent of the era of low profit, people in the industry generally feel that the time of "reshuffle" in the coating industry has come. However, although big brands are struggling in the "price war", they can still bear certain market pressure, and it is difficult for paint enterprises with small cash flow to survive in a low profit environment

high end market expansion coating enterprises want to break through

may be affected by the "toxic milk powder" incident, many consumers put environmental protection and health first when buying coatings. The new national standard was issued, and policies and regulations such as the prohibition of the sale of oily paint during the Olympic Games also played a role in guiding consumption. Although the price of water-based paint of Nippon, duluxi, Dufang, China Resources and other brands is high, its "record" is very good, among which Dufang paint imported from Germany has also been sold out of stock

insiders believe that the sudden rise of high-end products is not a coincidence. On the one hand, it is the improvement of people's quality of life, and people's health awareness has risen to a certain height; On the other hand, due to low profits, the middle and low-end products are shrinking, resulting in the shrinking of the middle and low-end market and the shortening of the product renewal cycle of brand paint enterprises, which has expanded the high-end market to a certain extent

in the "cold winter" market, enterprises cannot sustain themselves only by marketing. In this case, many coating enterprises have launched positive "breakthrough" actions, or strong alliances, adjust sales channels, or join hands with channels, open up a larger market, or control costs and improve profits. Hua universal tensile testing machine is a frequently used material testing instrument. Mr. Liu, the person in charge of paint lubrication, said that in the future, he would strengthen cooperation with home decoration companies and expand in engineering projects. The cooperation with Disney Company has brought a huge market for its children's paint products

Dufang paint, which is half of the coating materials selected by home decoration companies, focuses on product research and development. General manager Yuan Yi believes that the continuous improvement of product technology is the foundation of enterprise development. But at the same time, the lack of product differentiation is also a problem that coating enterprises will face in the future

the "cold winter" of the market is a good thing for the development of the coating industry. "The more intense the competition within the industry, the more effective the development of enterprises will be." Being in a prosperous market is like a flower in a greenhouse. Products are not easy to update, and enterprises do not want to make progress. The shrinking market will eliminate those enterprises that have no strength and have disordered internal management. The Ministry of finance, the Ministry of science and technology, the Ministry of industry and information technology and the national development and Reform Commission jointly issued the notice on the implementation of financial support policies for new energy vehicles in 2016 (2) and 2020; May 5 must be unique

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